Chilled Milk Carton Pākeke na Kazuo Fukushima and Haruka Takeuchi

ʻO Chilled Milk Carton Pākeke na Kazuo Fukushima and Haruka Takeuchi he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

Chilled Milk Carton Pākeke

na Kazuo Fukushima and Haruka Takeuchi

Mea Kūʻai: Meiji China Investment Co.,Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

16,969

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159694

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chilled Milk Carton Pākeke

E paio ana ma ka mākeke waiu kiʻekiʻe o Kina, ua hana ʻia ka ʻenehana kūʻokoʻa e hana i ka waiu kiʻekiʻe e alakaʻi ana i nā wāhine mai 30 a 50 makahiki, e hui pū ana i ka waiu maka 100 pākēneka me ka ʻenehana hoʻopaʻa meaola no ka ʻono momona. Hoʻololi hou ka papahana i ka pākeke waiu, e hui pū ana i ka mea hou a me ka maikaʻi Kepani me ka ʻono kiʻekiʻe. Hōʻailona ka waiho poni o ka pākeke i ka hanohano, hoʻonui ʻia e ka keʻokeʻo a me ke gula no ka hiehie a me ka maikaʻi, e hoʻomaopopo nui ai i ka hoʻolālā.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Chilled Milk Carton Pākeke i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chilled Milk Carton Pākeke he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Chilled Milk Carton Pākeke i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Nā Ana a me ka Hoʻopili: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Nā Lepili: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
ʻEnehana Hana: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Pilikia Hoʻolālā: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Noiʻi: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Hoʻoulu Manaʻo: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Ka Lōʻihi o ka Papahana: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Kaʻina Hana: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Nā Palapala Kuleana: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Nā Lālā Hui: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Nā Kuleana Kiʻi: Photographer: Zhu Jie