Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa na Beijing Jiaotong University

ʻO Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa na Beijing Jiaotong University he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2024

Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa

na Beijing Jiaotong University

Mea Kūʻai: Beijing Jiaotong University

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

14,819

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159116

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa

ʻO Xiaoshanxiang Pig kahi hoʻolālā waiwai kālepa i hana ʻia no nā huahana puaʻa o Xiaoyuan Village ma Kina. Hoʻokumu ʻia ke ʻano ma nā kiʻi kaha ʻāina noho maʻalahi a me ke ʻano mahiʻai kūloko, kahi e hoʻomaha ai nā puaʻa ma luna o nā moe mauʻu. Hoʻohana ʻia nā waihoʻoluʻu māmā a me nā kiʻi kaha leʻaleʻa ma kahi o nā kiʻi paʻi huahana i maʻa mau ma ka pahu ʻiʻo. Aia i loko o ka pūʻulu he pahu hoʻopaʻa, he uhi puhaka i hana ʻia me ka pepa paʻa keʻokeʻo 260 kalama me ke kaha paʻi pale a me ke kāpili kālā, kahi palapala ʻāina kauhale, nā kikiʻa hōʻemi kumukūʻai a me nā pōsuke. ʻO ka pahuhopu ka hoʻonui i ka waiwai o nā huahana mahiʻai kūloko a me ka hōʻike ʻana i ka moʻolelo o ke kauhale.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Xiaoshanxiang Pig Hoʻolālā Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Nā Ana a me ka Hoʻopili: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Nā Lepili: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
ʻEnehana Hana: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Pilikia Hoʻolālā: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Noiʻi: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Hoʻoulu Manaʻo: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Ka Lōʻihi o ka Papahana: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Kaʻina Hana: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Nā Palapala Kuleana: This work is all original images not copyrighted.
Nā Lālā Hui: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Nā Kuleana Kiʻi: This work is all original images not copyrighted.