Summer Palace Tour Hoʻolālā Hōʻailona na YeZhang

ʻO Summer Palace Tour Hoʻolālā Hōʻailona na YeZhang he mea lanakila hanohano loa o ka 2024 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2024

Summer Palace Tour Hoʻolālā Hōʻailona

na YeZhang

Mea Kūʻai: Beijing Jiaotong University

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

244,004

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #158812

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Summer Palace Tour Hoʻolālā Hōʻailona

He hoʻolālā hōʻailona ʻo Summer Palace Tour i hana ʻia no kahi huakaʻi hoʻomanaʻo makahiki o ka Hale Aliʻi Kauwela ma Beijing. Ua kaha kiʻi ʻia ʻekolu pūʻulu hale kūkulu nui ma ke ʻano 2.5D, e uhi ana ma luna o 20 mau hale kuʻuna Pākē, ma ke kala ʻeleʻele, ʻulaʻula a me ka ʻōmaʻomaʻo. Hoʻohana ʻia ka hoʻolālā ma nā mea hoʻolaha, nā lako keʻena a me nā makana hoʻomanaʻo, i paʻi ʻia ma ka pepa kiʻi i uhi ʻia a me ka pepa hana lima me ka paʻi pale a me ka hoʻopaʻa gula. Aia i loko o kahi pahu pepa hana lima ʻelua pepa hoʻolaha, ʻehā apo kī, ka lipine pipili, kahi wahī leka a me kahi puke moʻolelo. Hiki i nā malihini ke lawe lima i ka hoʻoilina o ka māla.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Summer Palace Tour Hoʻolālā Hōʻailona i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Summer Palace Tour Hoʻolālā Hōʻailona he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Summer Palace Tour Hoʻolālā Hōʻailona i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Nā Ana a me ka Hoʻopili: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Nā Lepili: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
ʻEnehana Hana: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Pilikia Hoʻolālā: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Noiʻi: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Hoʻoulu Manaʻo: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Ka Lōʻihi o ka Papahana: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Kaʻina Hana: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Nā Palapala Kuleana: This work is all original images not copyrighted.
Nā Lālā Hui: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Nā Kuleana Kiʻi: This work is all original images not copyrighted.