ʻO Eterno Hoʻolālā Kūlana na Sunghoon Kim he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

Eterno Hoʻolālā Kūlana

na Sunghoon Kim

Mea Kūʻai: Eterno

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

15,397

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #157869

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Eterno Hoʻolālā Kūlana

Ua hoʻolālā ʻo ia i ka kūlana o Eterno, e alakaʻi ana i ka moʻomeheu noho kiʻekiʻe loa o Kōlea. No ka lilo ʻana i ka wahi noho mua a me ka kūlana alakaʻi o ka moʻomeheu noho ma ʻAsia na Rafael Moneo, he kālai hale kaulana o ka honua, ma Cheongdam, he kūlanaʻāina waiwai koʻikoʻi o Kōlea, ua hoʻolālā ʻo ia i ka kūlana o Eterno ma ka hoʻonohonoho ʻana i ke ala o ka kūlana a me ka hoʻokumu ʻana i ka manaʻo kūlana ma muli o nā hana kālai hale. Ma o ka nani mau loa, ʻimi ʻo Eterno i ka mau paʻa e pili pū ana ʻaʻole wale nō i ka waiwai hana noʻeau o ka lewa, akā i ka waiwai ʻike o ka manawa pū.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Eterno Hoʻolālā Kūlana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Eterno Hoʻolālā Kūlana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Eterno Hoʻolālā Kūlana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Nā Ana a me ka Hoʻopili: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Nā Lepili: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
ʻEnehana Hana: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Pilikia Hoʻolālā: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Noiʻi: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Hoʻoulu Manaʻo: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Ka Lōʻihi o ka Papahana: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Kaʻina Hana: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Nā Lālā Hui: Creative Director: Kim Sunghoon
Nā Kuleana Kiʻi: Kim Sunghoon