Yellow Crane Tower Hana Mua: Pūʻolo Wai na Jin Zhang

ʻO Yellow Crane Tower Hana Mua: Pūʻolo Wai na Jin Zhang he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

Yellow Crane Tower Hana Mua: Pūʻolo Wai

na Jin Zhang

Mea Kūʻai: Wuhan Sanbu Brand Design

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

15,253

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #154744

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yellow Crane Tower Hana Mua: Pūʻolo Wai

ʻO kēia ka wai puna kūlohelohe inu i hana ʻia e ka Yellow Crane Tower. Hoʻohana ka mea hoʻolālā i ke ʻano o ka kiʻi huapalapala e wehe i ka palena ma waena o ka palapala a me nā kiʻi, e hoʻohui ana i ka moʻomeheu 3500 makahiki o Wuhan i loko o nā huapalapala ʻekolu o Yellow Crane Tower, e hoʻoikaika mau ana i ka inoa kūʻai aku a me ka pilina kūlanakauhale. Loaʻa ka manaʻo hoʻolālā no ka pani omole mai ka hemolele hoʻokele aneo ma ka White Cloud Yellow Crane, e lawe ana i ka ʻano hemolele o ka Yellow Crane Tower.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yellow Crane Tower Hana Mua: Pūʻolo Wai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yellow Crane Tower Hana Mua: Pūʻolo Wai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yellow Crane Tower Hana Mua: Pūʻolo Wai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Nā Ana a me ka Hoʻopili: 225mmx60mmx60mm
Nā Lepili: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
ʻEnehana Hana: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Pilikia Hoʻolālā: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Noiʻi: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Hoʻoulu Manaʻo: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Ka Lōʻihi o ka Papahana: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Kaʻina Hana: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.