The Drum of Heaven and Earth Ka Hāʻawina Waiʻona na Hai Zhu

ʻO The Drum of Heaven and Earth Ka Hāʻawina Waiʻona na Hai Zhu he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2024

The Drum of Heaven and Earth Ka Hāʻawina Waiʻona

na Hai Zhu

Mea Kūʻai: Shanxi Fenyangwang Wine Industry Co., Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,557

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #154724

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Drum of Heaven and Earth Ka Hāʻawina Waiʻona

He hoʻolālā pahu no ka ʻōmole 25 kg o ka Baijiu Kina. Ua like ke ʻano me kahi pahu kaua kahiko, i hoʻoulu ʻia e nā pahu o ke aliʻikoa Guo Ziyi o ka Tang Dynasty. Ua hui pū ʻia nā deragona kālai kiʻi a me nā Pixius, nā holoholona pōmaikaʻi o ka moʻomeheu Kina, me ka palapala hoʻoulaleo ma kahi kiʻi hoʻolele ʻekolu manawa hiki ke haʻi ʻia me ka lima. ʻO ke gula a me ke kālai kiʻi ka mea i hāʻawi i ka ʻili i kahi kaha waiwai. Hiki ke hoʻohana ʻia nā koʻi pahu ma nā ʻaoʻao ʻelua ma ke ʻano he mau ipu, no laila hiki ke kaʻana like ʻia ka waiʻona. Ua ana ʻia ka hoʻolālā pahu i 565 a me 209 a me 742 mm.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā The Drum of Heaven and Earth Ka Hāʻawina Waiʻona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The Drum of Heaven and Earth Ka Hāʻawina Waiʻona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The Drum of Heaven and Earth Ka Hāʻawina Waiʻona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Nā Ana a me ka Hoʻopili: product dimensions, 565 mm x 209 mm x 742 mm
Nā Lepili: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
ʻEnehana Hana: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Pilikia Hoʻolālā: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Noiʻi: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Hoʻoulu Manaʻo: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Ka Lōʻihi o ka Papahana: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Kaʻina Hana: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Nā Lālā Hui: Hai Zhu