ʻO Ecohiny Hōʻailona na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2024
Ecohiny Hōʻailona
Mea Kūʻai: Cansu Dagbagli Ferreira
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #152882Ka Hoʻolālā
E Pili Ana iā Ecohiny Hōʻailona
Hiki anei i kahi hōʻailona pepa lua ke ʻoluʻolu a leʻaleʻa? ʻO EcoHiny he ʻohe kūlohelohe 100%, hōʻoia ʻia FSC a mālama pono loa i ka honua. ʻO ke kiʻi hōʻailona he pika, a hōʻike nā waihoʻoluʻu a me nā koho hua kikokikona i ka leʻaleʻa, ke ʻano kūlohelohe a me ke ʻano palupalu o ka huahana. ʻO ka pahuhopu, e hoʻokaʻawale i ka hōʻailona mai nā mea ʻē aʻe ma ka mākeke ma ka hoʻohana ʻana i kahi papa waihoʻoluʻu kaʻawale. ʻO ka waihoʻoluʻu ʻōmaʻomaʻo-uliuli hohonu me ka pika, hāʻawi i kahi ʻano paʻani a hōʻike pū i ka manaʻo o ka mālama honua a me ka paʻa mau. Hoʻokahakahakai koke kēia mau koho hoʻolālā me ka poʻe kūʻai i manaʻo ʻia a hana i kahi pili pilina ma waena o ka hōʻailona a me ke kūʻai aku.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Ecohiny Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ecohiny Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Ecohiny Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Nā Ana a me ka Hoʻopili
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Nā Lepili
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- ʻEnehana Hana
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Pilikia Hoʻolālā
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Noiʻi
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Hoʻoulu Manaʻo
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Ka Lōʻihi o ka Papahana
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Kaʻina Hana
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
