Pinna Olive Oils Nā Lepili na Giovanni Murgia

ʻO Pinna Olive Oils Nā Lepili na Giovanni Murgia he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Pinna Olive Oils Nā Lepili

na Giovanni Murgia

Mea Kūʻai: Fratelli Pinna

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

14,198

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150744

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pinna Olive Oils Nā Lepili

He mea liʻiliʻi a maʻemaʻe ke ʻano o ka hoʻolālā ʻana no kēia mau ʻaila ʻoliva, ʻo ia wale nō ke ʻano o ka ʻokoʻa kiʻekiʻe ma waena o ke keʻokeʻo o ka hue a me nā kala i koho ʻia o nā mea ma ka lepili. Ke manaʻo nei ka papahana e hana i kahi hoʻolālā hou, liʻiliʻi a hoihoi e hoʻouna i ka ʻike o Fratelli Pinna, kahi kaulike ma waena o nā waiwai o ka hana hou me ka mea nui o ke aʻa i ka ʻāina. Hāʻawi ʻia kēia hui hoʻokaʻawale ʻole ʻia ma o ke kiʻi kiʻi i hoʻoulu ʻia e ka hana a ka mea hoʻolālā Sardinian a me ka mea pena ʻo Eugenio Tavolara.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pinna Olive Oils Nā Lepili i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pinna Olive Oils Nā Lepili he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pinna Olive Oils Nā Lepili i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Nā Ana a me ka Hoʻopili: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Nā Lepili: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
ʻEnehana Hana: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Pilikia Hoʻolālā: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Noiʻi: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Hoʻoulu Manaʻo: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Ka Lōʻihi o ka Papahana: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Kaʻina Hana: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Nā Lālā Hui: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Nā Kuleana Kiʻi: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023