Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona na Rodrigo Chiaparini

ʻO Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona na Rodrigo Chiaparini he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona

na Rodrigo Chiaparini

Mea Kūʻai: Chiapa Design

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150499

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona

Kikokikona Puke: ʻO Dog Yep kahi manaʻo waihona no kahi laina meaʻai ʻīlio hana maikaʻi. ʻO ka mea nui o ka hōʻailona e pili ana i ka manaʻo e pono ai nā ʻīlio e pāʻani a hoʻomau i ka ʻoluʻolu, a hoʻopili hou nō hoʻi i ke ʻano o ka meaʻai ponoʻī. ʻO nā kiʻi hoʻohālike a me kahi pae waihoʻoluʻu ʻālohilohi ke hana i kahi nānā leʻaleʻa a hoʻomaʻa maikaʻi i ka laina huahana ke ʻike ʻia ma nā papa kūʻai a ma nā hale kūʻai pūnaewele. Hōʻike ʻia nā meaʻai ma nā ʻano ipu i koho ʻia e kūpono i kēia māhele. ʻO ka manaʻo hoʻokumu o Dog Yep, ʻo ia ka hoʻoikaika i ka pāʻani a me ka ʻoluʻolu ma o ka hānai maikaʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Nā Ana a me ka Hoʻopili: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Nā Lepili: brand, packaging, pet snack brand, packaging
ʻEnehana Hana: It's a concept design, therefore it was only developed digitally.
Pilikia Hoʻolālā: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Noiʻi: We did not create or develop research for the creation of this project.
Hoʻoulu Manaʻo: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Ka Lōʻihi o ka Papahana: The project started in Sao Paulo in January 2023 and finished in February 2023.
Kaʻina Hana: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Nā Lālā Hui: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin