ʻO Sparrow Branding Hana Nui: Hōʻailona Hui na Hiroshi Kurisaki he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2023
Sparrow Branding Hana Nui: Hōʻailona Hui
Mea Kūʻai: Hiroshi Kurisaki Design
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #150366Ka Hoʻolālā
E Pili Ana iā Sparrow Branding Hana Nui: Hōʻailona Hui
Kikokikona Puke: ʻO Sparrow Branding kahi hōʻailona hui i hana ʻia no kahi hui hoʻolaha hoʻolako ma Tokyo i hoʻokumu ʻia i ka makahiki 2020. Hoʻopili ka hōʻailona i ka logo, nā kiʻi nui a me nā pepa ʻoihana. Hōʻike ʻia kahi manu liʻiliʻi (sparrow), ke kumu o ka inoa hui, me kahi kumulāʻau paina ma ke ʻano he kumulāʻau hōʻailona. Mai kahi moʻolelo mai ke kumumanaʻo, kahi e mālama ai ke kumulāʻau paina i ka manu liʻiliʻi mai nā pōʻino a pau. Ua kiʻi paʻi ʻia nā lālā paina maoli, i hoʻonohonoho ʻia e kekahi mea pena pua, a me kahi kiʻi manu liʻiliʻi kupono i ke ʻano maoli, ma kahi o ka hoʻohana ʻana i nā kiʻi kamepiula. He ikaika a koʻikoʻi ke ʻano o ke kiʻi, ʻaʻole he nani wale nō.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sparrow Branding Hana Nui: Hōʻailona Hui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Nā Ana a me ka Hoʻopili
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Nā Lepili
- Branding, Logo, Japan, Typography, Blue
- ʻEnehana Hana
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Pilikia Hoʻolālā
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Noiʻi
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Hoʻoulu Manaʻo
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Ka Lōʻihi o ka Papahana
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Kaʻina Hana
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Nā Kuleana Kiʻi
- Photo By Bird And Insect Ltd.
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