ʻO Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai
na PepsiCo Design and Innovation
Mea Kūʻai: PepsiCo Design & Innovation
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149717Ka Hoʻolālā
E Pili Ana iā Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai
ʻO Lay's More Belgian Really Impossible he hoʻolālā ʻōpeʻa kaupalena ʻia no nā ʻōpiʻipiʻi ʻuala i kūʻai ʻia ma Belegiuma. Hōʻike ka ʻōpeʻa i ʻelua ʻono kūloko hou i hoʻomohala ʻia me Brussels Ketjep. Ua kono ʻia nā mea kūʻai o Belegiuma e hāʻawi mai i nā manaʻo hoʻolālā me ke ʻano kūloko ikaika, a ua hōʻike ʻia a hoʻomaikaʻi ʻia nā manaʻo ʻelua i koho nui ʻia ma luna o nā ʻōpeʻa. Pane kēia ʻano hana i kahi mākeke meaʻai māmā kahi e hāʻawi ai nā hōʻailona kūloko i nā ʻono a me nā ʻōlelo kūpono. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ka mālama ʻana i nā mea kūʻai o kēia manawa o ka hōʻailona Lay's a me ka hoʻowalewale ʻana i nā mea kūʻai hou.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Lay's More Belgian Really Impossible Ka ʻŌpeʻa Meaʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Hoʻoulu Manaʻo
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
