ʻO Douyin Polokalamu Papahana Pākaukau na Douyin Experience Design Center he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana.
KalaPilina· 2023
Douyin Polokalamu Papahana Pākaukau
na Douyin Experience Design Center
Mea Kūʻai: Douyin Group
Mea Lanakila A' Design Award Kala ma ka Māhele Pilina
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149651Ka Hoʻolālā
E Pili Ana iā Douyin Polokalamu Papahana Pākaukau
ʻO Douyin PC he polokalamu papahana pākaukau a me kahi ʻaoʻao pūnaewele no ka nānā ʻana i nā wikiō ma nā kamepiula pilikino. Ua hoʻolālā ʻia ʻo Douyin PC no ka nānā ʻana ma nā pale nui i loko o ka home, i ka wā hoʻonanea, a me nā manawa noho ʻoluʻolu ma waho o ka hana. Hāʻawi ka papa hoʻokele hema i nā kahawai kūpaʻa, a wehe ʻokoʻa ka ʻaoʻao paipai ʻia. Hiki i nā mea hoʻohana ke hoʻololi i nā wikiō ma ka ʻōwili ʻana i ka ʻiole a hoʻohana i nā pihi pōkole e makemake a e hoʻopaʻa i ka ʻike. Kākoʻo pū ʻia ke kūʻai ʻana i ka wā e hoʻokani ana ka wikiō a me ka hāʻawi makana ʻana i ka wā o nā hoʻolaha ola. Kūpono ka hoʻonohonoho hoʻololi ʻia i nā nui pale o MacOS a me Windows.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Douyin Polokalamu Papahana Pākaukau i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Douyin Polokalamu Papahana Pākaukau he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Douyin Polokalamu Papahana Pākaukau e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Nā Ana a me ka Hoʻopili
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Nā Lepili
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- ʻEnehana Hana
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Pilikia Hoʻolālā
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Noiʻi
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Hoʻoulu Manaʻo
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Ka Lōʻihi o ka Papahana
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Kaʻina Hana
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Nā Lālā Hui
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Nā Kuleana Kiʻi
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
