ʻO Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana na Michael Holler and Deniz Kurtcepe he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana.
GulaPilina· 2025
Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana
na Michael Holler and Deniz Kurtcepe
Mea Kūʻai: Cathay Pacific Airways Limited
Mea Lanakila A' Design Award Gula ma ka Māhele Pilina
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #169385Ka Hoʻolālā
E Pili Ana iā Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana
He kikowaena kikohoʻe ʻo Cathay Pacific In Flight Entertainment no nā ʻōhua ma luna o nā mokulele. Hoʻololi ka ʻōnaehana i nā ʻano pale ʻike he 14 a holo ma nā mokulele Airbus A350, Boeing 777 a me Airbus A321. Kākoʻo ka lakio hoʻokaʻawale kiʻekiʻe i ka hiki ʻana o nā mea a pau. Hiki i nā ʻōhua ke hoʻopilikino i kā lākou papa manawa huakaʻi me ka hiʻohiʻona My Journey, a hāʻawi kekahi waihona o nā ʻikepili pāpaho ʻoi aku ma mua o 10,000 i nā kiʻiʻoniʻoni, nā hōʻike kīwī, nā podcast a me ke kūʻai ʻana. Hiki ke hoʻokele ma o ka pale hoʻopā, ka mea paʻa lima a i ʻole nā mea hoʻokele noho. ʻAe ka hiʻohiʻona Watch Together i ka hoʻokani like ʻana me nā ʻōhua ʻē aʻe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Cathay Pacific ʻŌnaehana Hoʻonanea i ka Lele ʻana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- Nā Ana a me ka Hoʻopili
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - Nā Lepili
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- ʻEnehana Hana
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- Pilikia Hoʻolālā
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- Noiʻi
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- Hoʻoulu Manaʻo
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- Ka Lōʻihi o ka Papahana
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- Kaʻina Hana
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- Nā Palapala Kuleana
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - Nā Lālā Hui
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - Nā Kuleana Kiʻi
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
Kākoʻo ʻIa
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