ʻO Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2023
Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha
Mea Kūʻai: Nutrili
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #147623Ka Hoʻolālā
E Pili Ana iā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha
Nā mea hoʻohui ʻono, nā pōmaikaʻi hiki ʻole ke hōʻole ʻia. ʻO Nutrili e pili ana i ka lawe ʻana i nā mea hoʻohui kiʻekiʻe, kūlohelohe a hoʻomau. Ua kauoha ʻia ʻo Cansu Dagbagli Ferreira no ka hoʻokumu ʻana i ka ʻike maka a me nā hoʻolālā hoʻolālā. Hoʻokomo ka ʻike maka i ka ʻuhane ʻōpio a me ka ʻuhane hou o ka brand, me kona ʻano wiwo ʻole. Ma ke ʻano holoʻokoʻa, he hōʻike ia o ka ʻike a me nā waiwai o ka brand. ʻAʻole maikaʻi wale ka hoʻolālā paʻi ʻana akā ua hana noʻonoʻo ʻia e hoʻopiʻi i ka poʻe i manaʻo ʻia. ʻO ka hoʻohana ʻana i nā waihoʻoluʻu a me ka typography nui e kamaʻilio i ka manaʻo o ka brand & #039;
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Nutrili ʻo Ka Hoʻopili ʻana I Nā Mea Hoʻopihapiha no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Nā Ana a me ka Hoʻopili
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Nā Lepili
- supplements, vitamins, collagen, label, packaging, design
- ʻEnehana Hana
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Pilikia Hoʻolālā
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Hoʻoulu Manaʻo
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Ka Lōʻihi o ka Papahana
- 3 months, Istanbul & Dubai
- Kaʻina Hana
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Nā Lālā Hui
- Designer: Cansu Dagbagli Ferreira
- Nā Kuleana Kiʻi
- Photography: Lara Zankoul + Büşra Sarıoğlu
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
