Terra Coffee Roasters Hōʻailona na Akihito Shimizu

ʻO Terra Coffee Roasters Hōʻailona na Akihito Shimizu he mea lanakila hanohano loa o ka 2022 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

PalatinaKiʻi· 2022

Terra Coffee Roasters Hōʻailona

na Akihito Shimizu

Mea Kūʻai: Terra Coffee Roasters

Mea Lanakila A' Design Award Palatina ma ka Māhele Kiʻi

573,280

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134335

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Terra Coffee Roasters Hōʻailona

Ke hoʻolālā kiʻi hōʻailona pōʻai, me ka kumuhana ma ka ʻala e lana ana mai ka wahi hoʻohua kahi e mahi ʻia ai nā hua kope, hōʻike ma ka nānā ʻana i kekahi ʻike kope maʻamau, maikaʻi kiʻekiʻe. Hōʻike kēlā me kēia lepa hōʻailona i kekahi hōʻiliʻili o nā kiʻi o ka ʻāina e hoʻopili ana i nā maka o nā mea hoʻohua me ko lākou mau kumu, ke kaiaola, a me nā mea hoʻohana, pū me nā kiʻi e hoʻāla ana i ke ʻano ʻono. Hāʻawi kēia i ka nani kūʻokoʻa o nā kope like ʻole i hoʻohua ʻia ma kēlā me kēia wahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Palatina

Ua lanakila ka hoʻolālā Terra Coffee Roasters Hōʻailona i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Terra Coffee Roasters Hōʻailona i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Terra Coffee Roasters Hōʻailona i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Nā Ana a me ka Hoʻopili: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Nā Lepili: Branding, Coffee, Graphicdesign, Package, Logo, Identity
ʻEnehana Hana: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Pilikia Hoʻolālā: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Noiʻi: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Hoʻoulu Manaʻo: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Ka Lōʻihi o ka Papahana: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Kaʻina Hana: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Nā Lālā Hui: Kiyoshi Uehara
Akihito Shimizu
Nā Kuleana Kiʻi: Photography : Yuma Gamae(Package,PR Tools)