ʻO Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa na Jinhui Liang, Keyong Dong and Rui Wu he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa
na Jinhui Liang, Keyong Dong and Rui Wu
Mea Kūʻai: Anhui Gujing Distillery Co. Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #142192Ka Hoʻolālā
E Pili Ana iā Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa
He ʻōmole ʻo Gu30 i hoʻolālā ʻia no ka baijiu, he wai ʻona kuʻuna no Kina. Hoʻomau kēia hoʻolālā i ka laina huahana ʻo Nianfenyuanjiang a mālama i ke ʻano o ka ʻōmole i hoʻokumu ʻia a me ke kiʻi kelona (dragon). Hana ʻia ka ʻōmole me ka sarin, he mea ʻālohilohi a aniani, no laila ʻoi aku ka maopopo o ke ʻano kālai ʻia o ke kelona a maʻalahi hoʻi ka ʻike ʻana i ka wai i loko. Hoʻohana ʻia ke aniani, ka plastic, ka acrylic a me ka pepa i loko o ka pūʻolo. Hoʻomanaʻo nā mea aliʻi kahiko i ka mōʻaukala lōʻihi o ka hana ʻana o ka hale hana wai ʻona. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ka hoʻonoho ʻana i ka huahana ma ka māhele kiʻekiʻe loa o ka mākeke baijiu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nianfenyuanjiang Gu3o Ka Pūʻolo Hoʻoili Mea Inu ʻAwaʻawa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Nā Ana a me ka Hoʻopili
- Width 15.4cm x Depth12cm x Height 28.5cm
- Nā Lepili
- Baijiu, spirit, packaging
- ʻEnehana Hana
- glass, plastic, acrylic, paper
- Pilikia Hoʻolālā
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Noiʻi
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Hoʻoulu Manaʻo
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Ka Lōʻihi o ka Papahana
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Kaʻina Hana
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Nā Lālā Hui
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
Kākoʻo ʻIa
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