ʻO Biblioteche di Roma Hōʻailona Hōʻike Waihona na Ragu Communication he mea lanakila hanohano loa o ka 2022 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
GulaKiʻi· 2022
Biblioteche di Roma Hōʻailona Hōʻike Waihona
Mea Kūʻai: Sistema Biblioteche di Roma
Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #140666Ka Hoʻolālā
E Pili Ana iā Biblioteche di Roma Hōʻailona Hōʻike Waihona
He hōʻailona hōʻike waihona ʻo Biblioteche di Roma i hana ʻia no ka pūnaewele hale waihona puke lehulehu o ke kūlanakauhale ʻo Roma. Hōʻailona kēia i ka piha ʻana o nā makahiki he iwakāluakūmālima o ka ʻōnaehana hale waihona puke, a ua manaʻo ʻia e hōʻike i ka hana hou a me ka hiki ke komo. Ua hōʻike ka hōʻailona kahiko i kahi puke pani e waiho ana ma kona ʻaoʻao. Hōʻike ka hōʻailona hou i kahi puke hāmama e hiki ke heluhelu pū ʻia ma ke ʻano he hua palapala mua o ka inoa. He maʻemaʻe a pono ka hōʻailona kiʻi. Hoʻohana ʻia ka hōʻailona hōʻike ma ka ʻōnaehana pepa kākau, nā wahi pili kikohoʻe, ka hoʻolaha, nā mea hoʻolaha o waho a me nā hōʻailona kuhikuhi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Biblioteche di Roma Hōʻailona Hōʻike Waihona i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Biblioteche di Roma Hōʻailona Hōʻike Waihona he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Biblioteche di Roma Hōʻailona Hōʻike Waihona i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Nā Ana a me ka Hoʻopili
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Nā Lepili
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- ʻEnehana Hana
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Pilikia Hoʻolālā
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Hoʻoulu Manaʻo
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Ka Lōʻihi o ka Papahana
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Kaʻina Hana
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Nā Palapala Kuleana
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Nā Lālā Hui
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Nā Kuleana Kiʻi
- Ragu Communication
Kākoʻo ʻIa
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