ʻO Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe na Izabela Jurczyk he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2022
Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe
Mea Kūʻai: Bethru
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #140558Ka Hoʻolālā
E Pili Ana iā Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe
Kikokikona Puke: ʻO Bethru he hoʻolālā waihona no kahi ʻano mea hoʻomaʻemaʻe hale i hoʻokumu ʻia ma luna o nā ʻāpana paʻa a me kahi ʻōmole pūhī hoʻohana hou ʻia. Hana ʻia nā ʻāpana mai ka 93 pakeneka o nā mea kūlohelohe a he vegan lākou, he ʻole ka hōʻeha holoholona, a he ʻole nā microplastics. Hoʻoheheʻe kēlā me kēia ʻāpana i loko o ka wai paipu a hoʻopuka i 300 mililita o ka wai hoʻomaʻemaʻe. Kūʻai ʻia ka ʻōmole pūhī hoʻokahi manawa a hoʻohana hou ʻia i nā manawa he nui, e hoʻēmi ana i ka ʻōpala plastic. Wahī ʻia nā ʻāpana i ka pepa a hana ʻia nā pahu mai ka pepa hoʻohou hou ʻia. Loaʻa nā kala a me nā ʻano o ka waihona mai ke ʻano o ke ao kūlohelohe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Bethru Hana Nui: Ka Hoʻopaʻa ʻana o ka Waihona Mea Hoʻomaʻemaʻe no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Nā Ana a me ka Hoʻopili
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Nā Lepili
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- ʻEnehana Hana
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Pilikia Hoʻolālā
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Noiʻi
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Hoʻoulu Manaʻo
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Ka Lōʻihi o ka Papahana
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Kaʻina Hana
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Nā Lālā Hui
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Nā Kuleana Kiʻi
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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