ʻO Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2022
Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi
na PepsiCo Design and Innovation
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137247Ka Hoʻolālā
E Pili Ana iā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi
Kikokikona Puke: ʻO ka Lay's Smiles Campaign he hoʻolālā hoʻopaʻa ʻai i hoʻokuʻu ʻia ma Rusia. He helehelena ʻakaʻaka nui ke ʻano ʻike nui ma kēlā me kēia ʻeke. Mālama ka hoʻopaʻa ʻana i ka ʻike kaulana o Lay's a me nā waihoʻoluʻu e hōʻike ana i ke ʻono o ka huahana. Hōʻike ʻia hoʻi ke kākoʻo i ka Friendship Program a ka Best Buddies Foundation ma luna o ka ʻeke. Hāʻawi ʻia hoʻokahi ruble i ka papahana no kēlā me kēia ʻeke i kūʻai ʻia. ʻO ka manaʻo, ʻo ia ke kaʻana like ʻana i kahi leka maikaʻi a me ka hōʻike ʻana i ka inoa kālepa he mea kumu i loaʻa ke kuleana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lay's Smiles Campaign Hana Nui: Ka Hoʻopaʻa ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Hoʻoulu Manaʻo
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
