ʻO Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu na Fengnan Lin he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
HaoKiʻi· 2022
Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu
na Fengnan Lin
Mea Kūʻai: Free
Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #135862Ka Hoʻolālā
E Pili Ana iā Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu
He kaila waihoʻoluʻu ʻo Free i hana ʻia no kahi hōʻailona holoholona hoʻomaʻemaʻe wahine. Ua hoʻāla hou ʻia ke ʻano puke leka ma o kahi hua palapala F i hāpai iki ʻia, e hōʻike ana i kahi ʻano ʻōpio a manaʻolana. Ua kaha ʻia nā ʻano hua palapala ʻelua e ʻo e ma ke ʻano he hoʻokahi kaha pena mau a hoʻopili pū ʻia. Ua unuhi ʻia kēia pālua i hoʻopili ʻia mai ka hōʻailona a hoʻohana ʻia ma ke ʻano he kiʻi kōkua, e hoʻohana ʻia ana ma nā kāleka ʻoihana, nā beija, nā ʻeke palapala, nā pahu wikiwiki a me nā ʻeke kanavaka. Hōʻike ke kaha wikiwiki i ke kūʻokoʻa a me ka hōʻike pilikino. Mālama kekahi ʻōnaehana kikoʻī kiʻi i ka hoʻohana like a hoʻonui ʻia o ka hōʻailona ma waena o nā ala pūnaewele a me nā ala ʻole pūnaewele.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Free Hoʻokūʻokoʻa Kaila Waihoʻoluʻu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Nā Ana a me ka Hoʻopili
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Nā Lepili
- Brand visual upgrade, Sanitary napkins, GEN Z,
- ʻEnehana Hana
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Pilikia Hoʻolālā
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Noiʻi
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Hoʻoulu Manaʻo
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Ka Lōʻihi o ka Papahana
- Guangzhou,Guangdong Province,China,July 6,2021
- Kaʻina Hana
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Nā Lālā Hui
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
