Crcrta Hana Nui: ʻIʻo Hui Hoʻokele na Zilong Chen and Chao Yang

ʻO Crcrta Hana Nui: ʻIʻo Hui Hoʻokele na Zilong Chen and Chao Yang he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Crcrta Hana Nui: ʻIʻo Hui Hoʻokele

na Zilong Chen and Chao Yang

Mea Kūʻai: Communication University of Zhejiang

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,052

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #135411

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Crcrta Hana Nui: ʻIʻo Hui Hoʻokele

Kikokikona Puke: ʻO Crcrta kahi ʻiʻo hui hoʻokele i hoʻolālāʻia no ke Kikowaena Noiʻi Kina no ka Hoʻonaʻauao Lekiō a me ke Kīwī, kahi keʻena aupuni. Hoʻohui ʻia ke logo i nā kiʻi a me nā huaʻōlelo. Hoʻohana ka papa waihoʻoluʻu i nā kala mua ʻekolu o ke kīwī, ke ʻulaʻula, ka ʻōmaʻomaʻo, a me ka uliuli. Hoʻokumu ʻia kahi hōʻailona pahupaʻikiʻi mai nā ʻano geometrike ʻekolu. Hōʻike nā huinahā ʻelua i nā kānana a me ka pepa i hoʻohana ʻia ma ka ʻoihana lekiō a me ke kīwī. Hōʻike ka huinakolu i kahi lens a i ʻole kahi leo. Holo nā huapalapala CRCRTA ma waena o ke kiʻi mai ka ʻaoʻao hema a i ka ʻaoʻao ʻākau e hōʻike ai i ka manaʻo o ke kamaʻilio. ʻAʻohale nui paʻa ka ʻiʻo, a hiki ke hoʻonui ʻia a hoʻoemi ʻia e kūpono i nā ʻano media like ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Crcrta Hana Nui: ʻIʻo Hui Hoʻokele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Crcrta Hana Nui: ʻIʻo Hui Hoʻokele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Crcrta Hana Nui: ʻIʻo Hui Hoʻokele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Nā Ana a me ka Hoʻopili: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Nā Lepili: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
ʻEnehana Hana: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Pilikia Hoʻolālā: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Noiʻi: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Hoʻoulu Manaʻo: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Ka Lōʻihi o ka Papahana: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Kaʻina Hana: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Nā Lālā Hui: Designer:Chen Zilong and Creative Director:Yang Chao