Lele i ka ʻike
Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana na Evan Chen, Lei Zhang and Tian Dong

ʻO Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana na Evan Chen, Lei Zhang and Tian Dong he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2022

Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana

na Evan Chen, Lei Zhang and Tian Dong

Mea Kūʻai: Lascaux Design Institute Inc.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

14,258

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #133243

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana

Ua hoʻokomo lākou i ka Bell and Drum Tower, ka mea maikaʻi loa e hōʻike iā Qionglai, a me ka palapala ʻāina o Qionglai i ke kiʻi nui o ka ʻeke ma ke kiʻi ʻana iā lākou e like me nā kiʻi abstract. Ua hānai nā mauna nui o Qionglai i ka poʻe a me ka moʻomeheu o Qionglai a he kaʻa koʻikoʻi no Qionglai. I loko o kā lākou hoʻolālā lepili ʻōmole, hoʻopili pinepine ʻia nā kiʻi abstract ma luna o ka pepa kūikawā lahilahi, me ka kānana māmā ma ka ʻōmole a me ka ʻoihana waina e hana i kahi kiʻi o nā mauna Tiantai kūloko o Qionglai, kahi i hoʻohui ʻia i kona kaumaha moʻomeheu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Qiong Niang Baijiu ʻo Ka Hoʻopaʻa ʻana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Nā Ana a me ka Hoʻopili
The size is 210mm*80mm*80mm。
Nā Lepili
logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
ʻEnehana Hana
The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Pilikia Hoʻolālā
Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Noiʻi
The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Hoʻoulu Manaʻo
The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Ka Lōʻihi o ka Papahana
This project is being completed in Suzhou and is due to be completed in October 2021.
Kaʻina Hana
When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Nā Lālā Hui
LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa