Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu na Tiger Pan

ʻO Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu na Tiger Pan he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2022

Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu

na Tiger Pan

Mea Kūʻai: Jiugui Liquor Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

27,057

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #130922

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu

ʻO Treasured Brew of the Cave he hoʻolālā ʻōmole no ka baijiu Pākē. Ua mālama ʻia ke ʻano ʻōmole ʻeke kahiko, me ke kaula i wili ʻia a puni ka ʻāʻī, akā ua hoʻololi ʻia ka mea mai ka pahu palenehe (porcelain) i ke aniani. Hoʻohui ke ʻili aniani i ka ʻālohilohi a me ka ʻano hana, a hoʻokaʻawale i ka ʻōmole mai nā ʻōmole palenehe i hoʻohana ʻia e nā hōʻailona ʻē aʻe. Ua kālai ʻia kekahi mauna ma ke kumu me ke ʻano kiʻi Pākē kahiko e hōʻike i ka manaʻo o ka mālama ʻana i loko o ke ana, he ʻano hana i hoʻohana lōʻihi ʻia e ka poʻe Miao. Noho maʻemaʻe a ʻōlinolino ka ʻōmole, me ka helu ʻeono i paʻi ʻia ma luna.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Treasured Brew of the Cave ʻŌmole Wai ʻAwaʻawa Baijiu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Nā Ana a me ka Hoʻopili: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Nā Lepili: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
ʻEnehana Hana: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Pilikia Hoʻolālā: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Noiʻi: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Hoʻoulu Manaʻo: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Ka Lōʻihi o ka Papahana: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Kaʻina Hana: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Nā Lālā Hui: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Nā Kuleana Kiʻi: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu