The Taste of Heritage Ke Kofe Koke na Shawn Goh Chin Siang

ʻO The Taste of Heritage Ke Kofe Koke na Shawn Goh Chin Siang he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

The Taste of Heritage Ke Kofe Koke

na Shawn Goh Chin Siang

Mea Kūʻai: Hai Soon Leong Sdn. Bhd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

30,186

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #123769

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Taste of Heritage Ke Kofe Koke

Ua hoʻoulu ʻia ka hoʻolālā e ke ʻano o ka mea kūʻai aku - he ʻoihana ʻohana, mai kēlā hanauna a i kēia hanauna. I mea e mālama ai a hoʻolilo i ka ʻono, ua hoʻolaha ʻia ka huahana 'The Taste of Heritage'. He hōʻailona hoʻi ia o ka mākaʻikaʻi Malaysian, no laila ua hoʻokumu ka mea hoʻolālā i ka manaʻo o ka mālama ʻana i ka hoʻoilina moʻomeheu, hoʻokomo i nā manaʻo o ka mea kūʻai aku, hoʻohui i nā moʻomeheu lōʻihi o nā ʻano lāhui like ʻole i ka hoʻolālā e hoʻomaopopo i nā poʻe hou aku i ka moʻomeheu Malaysian a e ʻoliʻoli i ka Malaysian Art.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā The Taste of Heritage Ke Kofe Koke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Taste of Heritage Ke Kofe Koke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Taste of Heritage Ke Kofe Koke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Nā Ana a me ka Hoʻopili: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Nā Lepili: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
ʻEnehana Hana: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Pilikia Hoʻolālā: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Noiʻi: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Hoʻoulu Manaʻo: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Ka Lōʻihi o ka Papahana: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Kaʻina Hana: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Nā Palapala Kuleana: -
Nā Lālā Hui: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Nā Kuleana Kiʻi: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.