LendMe Hana Nui: Kaʻina Hōʻailona Kālepa na Ruis Vargas

ʻO LendMe Hana Nui: Kaʻina Hōʻailona Kālepa na Ruis Vargas he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2021

LendMe Hana Nui: Kaʻina Hōʻailona Kālepa

na Ruis Vargas

Mea Kūʻai: Laika

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

13,005

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #119666

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā LendMe Hana Nui: Kaʻina Hōʻailona Kālepa

Kikokikona Puke: ʻO LendMe he kaʻina hōʻailona kālepa i hana ʻia no kahi ʻoihana e hana ana i loko o ka mākeke home equity. Hoʻohana ka logo i kahi hoʻonohonoho hōʻailona kiʻi e pili ana i nā code binary e kaupaona pono ana kekahi i kekahi, e hōʻike ana i kahi manaʻo makemakika a me kahi pilina ʻelua ala ma waena o ka ʻoihana a me kāna mau mea kūʻai. He kūlike ke kāleka waihoʻoluʻu, me ka poni i ke kumu a me ke ʻalani a me ke uliuli i mau kani kōkua no nā leka like ʻole a me nā poʻe nānā like ʻole. ʻO nā hoʻohana ʻana kekahi ʻāpana, e like me nā kāleka ʻoihana, nā ʻeke leka, kahi hōʻike hoʻokumu a me kahi pale kukui alanui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā LendMe Hana Nui: Kaʻina Hōʻailona Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā LendMe Hana Nui: Kaʻina Hōʻailona Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā LendMe Hana Nui: Kaʻina Hōʻailona Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Nā Ana a me ka Hoʻopili: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Nā Lepili: Brand, logotype, illustration, visual identity, Laika Design
ʻEnehana Hana: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Pilikia Hoʻolālā: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Noiʻi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Hoʻoulu Manaʻo: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Ka Lōʻihi o ka Papahana: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Kaʻina Hana: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Nā Palapala Kuleana: Laika Design
Nā Lālā Hui: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Nā Kuleana Kiʻi: Laika Design