The Cairo Citadel Hana Nui: Kūlana Hui Waiwai na Rana Galal

ʻO The Cairo Citadel Hana Nui: Kūlana Hui Waiwai na Rana Galal he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2021

The Cairo Citadel Hana Nui: Kūlana Hui Waiwai

na Rana Galal

Mea Kūʻai: Rana Galal

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #113295

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Cairo Citadel Hana Nui: Kūlana Hui Waiwai

Kikokikona Puke: ʻO ka Cairo Citadel kahi kūlana hui waiwai i hana ʻia no kahi wahi kaulana kahiko ma ʻAigupita. Ua kūkulu ʻia ke kūlana ma luna o ke kumumanaʻo o ka ʻokoʻa, e hōʻike ʻia ana ma ka huaʻōlelo hoʻolaha City of Contrast. ʻO ka ʻeleʻele a me ka keʻokeʻo nā waihoʻoluʻu nui, a ʻo kekahi waihoʻoluʻu lua e pili ana i kekahi hanana kahiko i hana ʻia i loko o ka citadel. Ua hoʻonoho ʻia ka logo ʻōlelo ʻelua ma kahi ʻano poloka hiki ke māhele ʻia i ʻelua huinahā i kau kūʻē kekahi i kekahi, e hōʻike ana i ka loli moʻomeheu. Ua koho ʻia ʻo Helvetica Neue i mea kikokikona nui no kona mau ʻano geometric maʻalahi. Ma hope mai, ua hoʻomohala ʻia kahi ʻōnaehana hōʻailona me ke kumumanaʻo like.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā The Cairo Citadel Hana Nui: Kūlana Hui Waiwai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The Cairo Citadel Hana Nui: Kūlana Hui Waiwai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The Cairo Citadel Hana Nui: Kūlana Hui Waiwai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Nā Ana a me ka Hoʻopili: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Nā Lepili: Logo, Branding, Signage system, Typography, Visual Identity
ʻEnehana Hana: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Pilikia Hoʻolālā: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Noiʻi: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Hoʻoulu Manaʻo: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Ka Lōʻihi o ka Papahana: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Kaʻina Hana: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Nā Palapala Kuleana: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Nā Lālā Hui: none.