Cascahuin ʻŌmole Tequila na Humberto Garcia

ʻO Cascahuin ʻŌmole Tequila na Humberto Garcia he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Cascahuin ʻŌmole Tequila

na Humberto Garcia

Mea Kūʻai: Tequila Cascahuín

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

16,212

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #110322

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cascahuin ʻŌmole Tequila

He ʻōmole ʻo Cascahuin i hoʻolālā ʻia no ka tequila. Ua hoʻololi ʻia ka waha, ke apo a me ka ʻāʻī o ka ʻōmole i hana ka ʻōnaehana pani me ke pani ʻumoki. Hoʻohana ʻia ka hōʻailona brand ma ke kiʻi kiʻekiʻe ma ka ʻāʻī, ka mea e hāʻawi ai i ka ʻeke i sila ʻokoʻa. Hana ʻia ke pahu aniani ma o ka hoʻoheheʻe puhi ʻana, me ke aniani sodium-calcium ma ke ʻano he mea kumu. Hana ʻia ke pani mai nā hua ʻumoki maoli i koho ʻia i ʻīnika ʻia me nā puaʻ ʻ meaʻai mea kanu. Ana ka ʻōmole he 70 ma 70 ma 260 mila. Loaʻa ka hoʻolālā i ka hoʻoikaika mai nā hana noʻeau ma mua o ka Hispanic, nā mea a me ka heluhelu ʻana i nā hōkū.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Cascahuin ʻŌmole Tequila i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cascahuin ʻŌmole Tequila he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Cascahuin ʻŌmole Tequila e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Nā Ana a me ka Hoʻopili: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Nā Lepili: design, product design, graphic design, art direction, tequila, bottle, visual design
ʻEnehana Hana: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Pilikia Hoʻolālā: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Noiʻi: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Hoʻoulu Manaʻo: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Ka Lōʻihi o ka Papahana: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Nā Lālā Hui: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Nā Kuleana Kiʻi: All photos: Irving Jimenez & Humberto Vanhuten