ʻO Menton Ka Hana Nui: Ka Hōʻeha Wai Miki na Sidel Machinery Shanghai Co.,Ltd. he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2020
Menton Ka Hana Nui: Ka Hōʻeha Wai Miki
na Sidel Machinery Shanghai Co.,Ltd.
Mea Kūʻai: Sidel Machinery (Shanghai) Co.,Ltd.
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #101535Ka Hoʻolālā
E Pili Ana iā Menton Ka Hana Nui: Ka Hōʻeha Wai Miki
Kikokikona Puke: ʻO Menton kahi hoʻolālā hōʻeha no kahi wai miki māmā i hana ʻia me nā lemi lawe mai. Hoʻohana ke kālailai i kahi pālaka waihoʻoluʻu ʻālohilohi e hoʻomanaʻo ai i ka lā hoʻomaha Mediterranean lā. ʻO kahi kumu kiʻi lemi i kaha ʻia me ka ʻano manaʻo ʻole e hana ai i kahi ʻano noʻonoʻo maha a kākoʻo i ke ʻano kūlohelohe a olakino o ka mea inu. Hoʻohuiʻia nā ʻano ʻono like ʻole e kahi waihoʻoluʻu metala uliuli, a hāʻawi i ke kaiāulu kahi kiʻi maikaʻi i hoʻoheheʻe ʻia. Hana ʻia ka ʻōmole pololei mai ka PET a hoʻokahi wale nō 17.85 kalima ke kaumaha i ka nui 500 mililika, kahi e mālama ai i ka mea hana a me ka ikehu i ka wā hana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Menton Ka Hana Nui: Ka Hōʻeha Wai Miki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Menton Ka Hana Nui: Ka Hōʻeha Wai Miki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Menton Ka Hana Nui: Ka Hōʻeha Wai Miki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Nā Ana a me ka Hoʻopili
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Nā Lepili
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- ʻEnehana Hana
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - Pilikia Hoʻolālā
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - Noiʻi
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Hoʻoulu Manaʻo
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Ka Lōʻihi o ka Papahana
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Kaʻina Hana
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Nā Palapala Kuleana
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
- Nā Lālā Hui
- Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang - Nā Kuleana Kiʻi
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
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