SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã Sber omba'apóva

SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã Sber omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Celular Jejapo Ñeha'ã Categoría-pe.

PlátaCelular· 2022

SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã

Sber -gua

Mba'eporuhára: Sber

A' Design Award Pláta Rembiporuarã Celular Categoría-pe

33,725

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137184 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã Rehegua

SberPay ha'e peteĩ tembiporu ñehepyme'ẽrã ojejoguávo online ha aplicación ryepýpe. Ñehepyme'ẽ oñemboguapy SberBank Online aplicación rupive, upéicha rupi umi tarjeta rehegua marandu ndojeguerahái umi tienda térã irũnguéra ndive. Ikatu ojehecha mba'éichapa opyta pe tarjeta ñehepyme'ẽ mboyve. Oñemboguata umi ñehepyme'ẽ peteĩjeýnte guarã, umi ñehepyme'ẽ ojejapo jeýva ha umi suscripción, ha ikatu oñembojoaju tarjeta hetaiterei ojeporu haguã ipahápe. Pe ñe'ẽ ohechaukáva ndahasýi ha oñemopyenda typography, peteĩ votõ ha peteĩ gradiente rehe. Ojejapose'akue ani haguã tekotevẽ ojehai tarjeta rehegua marandu ha oñemboguata haguã pya'e ha tekorosãme pe ñehepyme'ẽ.

Jeguerohory

A' Design Award Pláta Rehegua

SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. SberPay Ñemboguata: Tembiporu Ñehepyme'ẽrã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Tuichakue ha Ñemyenyhẽ: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Ñe'ẽ Rape: innovation, payments, pay, acquiring, internetacquiring
Ñeapopy Tecnología: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Diseño Jepy'apy: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ñesẽheka: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiración: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Proyecto Ára Tuichakue: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Mba'apo Rape: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patente-kuéra: Sberbank
Aty Rembiguái: Daria Prokuda
Shishki Collective