Morph Marca de Alimentación e Bebidas de Mars Design Consultants

O deseño Morph Marca de Alimentación e Bebidas de Mars Design Consultants é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Morph Marca de Alimentación e Bebidas

de Mars Design Consultants

Cliente: Mars Design Consultants

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Morph Marca de Alimentación e Bebidas

Morph é un programa de identidade de marca para un bar e restaurante na azotea en Hangzhou, China. A identidade inspírase en Liangzhu, unha antiga historia de amor chinesa, e nas ás iridiscentes da bolboreta morfo azul. O logotipo une as formas das ás da bolboreta feminina e masculina nun só símbolo. Un fondo púrpura escuro suxire unha noite estrelada, mentres as ás mostran unha transición de cores do arco da vella. Un patrón de bolboreta semellante a un caleidoscopio é o principal elemento gráfico. O patrón aplícase á carta, á caixa de mistos, ás proxeccións de movemento e a unha escultura de arte mural.

O Recoñecemento

Sobre o A' Design Award de Bronce

Morph Marca de Alimentación e Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Morph Marca de Alimentación e Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Morph Marca de Alimentación e Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensións e Embalaxe: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Etiquetas: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Tecnoloxía de Produción: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Reto de Deseño: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Investigación: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspiración: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Duración do Proxecto: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Fluxo de Operacións: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patentes: MARS
Membros do Equipo: Angela Lu Zhang
Nico Xu YiFei
Créditos das Imaxes: MARS