Tualcom Logotipo E Identidade De Marca de Kenarkose Creative

O deseño Tualcom Logotipo E Identidade De Marca de Kenarkose Creative é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Tualcom Logotipo E Identidade De Marca

de Kenarkose Creative

Cliente: Tualcom

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Tualcom Logotipo E Identidade De Marca

O logotipo de Tualcom está inspirado nas ondas de radiofrecuencia, relacionadas co campo que opera a compañía e simplemente conecta as letras de Tual. Polo tanto, o logotipo non só fai fincapé no nome da empresa senón que tamén se refire aos campos de operación das mesmas. A marca fórmase ao redor da idea de raias vermellas horizontais que se unen a outras azuis verticais para obter unha sensación de continuidade e comunicación. A linguaxe gráfica resultante e o sistema visual comunícanse instantaneamente coa audiencia ampla de forma compacta e eficiente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Tualcom Logotipo E Identidade De Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Tualcom Logotipo E Identidade De Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Tualcom Logotipo E Identidade De Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimensións e Embalaxe: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Etiquetas: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tecnoloxía de Produción: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Reto de Deseño: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Investigación: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiración: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Duración do Proxecto: The project started in October 2018 and finished in February 2019 in Ankara.
Fluxo de Operacións: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Membros do Equipo: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Créditos das Imaxes: All visual materials were designed and produced by Kenarköşe Creative.