O deseño WiseTribe Education Identidade Visual de Somethink Brand é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

WiseTribe Education Identidade Visual

de Somethink Brand

Cliente: WiseTribe education

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre WiseTribe Education Identidade Visual

WiseTribe Education é unha identidade visual creada para unha organización educativa que atende a nenos e nenas desde o nacemento ata os doce anos de idade. O nome da marca chinesa weisi soa como a palabra inglesa wise, que tamén leva o significado de pensar. A identidade emprega combinacións de cores intensas e gráficos auxiliares para expresar liberdade e imaxinación. As mascotas, incluíndo unha figura indíxena, un dinosauro, unha árbore da sabedoría e un planeta, axudan á nenez a relacionarse coa marca. A identidade aplícase a carteis, plantillas para redes sociais, tarxetas de visita, sobres e insignias.

O Recoñecemento

Sobre o A' Design Award de Prata

WiseTribe Education Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que WiseTribe Education Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. WiseTribe Education Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensións e Embalaxe: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Etiquetas: Brand, logo, Visual Identity, Education, child
Tecnoloxía de Produción: Templates for posters and social media, business cards, envelopes, badges.
Reto de Deseño: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Investigación: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiración: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Duración do Proxecto: The project started in January 2018 in Guangzhou, China.
Fluxo de Operacións: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Membros do Equipo: Astro Wong
Dorne Tsui
Jr Deng
Créditos das Imaxes: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.