Borboleta Sistema de marca de Juan Eugenio Mallo Camera

O deseño Borboleta Sistema de marca de Juan Eugenio Mallo Camera é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

Borboleta Sistema de marca

de Juan Eugenio Mallo Camera

Cliente: Balko Argentina S.a

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Borboleta Sistema de marca

Borboleta é un sistema de marca creado para dúas redes de estacións de servizo que pertencen ao mesmo grupo propietario en Brasil. Dislub opera no nordeste e Equador opera no norte, e ambas as redes conservan os seus propios nomes. Un símbolo compartido en forma de bolboreta vincula as dúas marcas. A bolboreta fai referencia á transformación e á renovación, e a súa silueta tamén evoca o contorno do territorio brasileiro. Empréganse tres cores, unha para cada empresa e unha terceira cor para a súa unión. O logotipo constrúese sobre unha grella baseada en módulos.

O Recoñecemento

Sobre o A' Design Award de Prata

Borboleta Sistema de marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Borboleta Sistema de marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Borboleta Sistema de marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensións e Embalaxe: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Etiquetas: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Tecnoloxía de Produción: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Reto de Deseño: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Investigación: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiración: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Duración do Proxecto: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Fluxo de Operacións: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Membros do Equipo: Juan Eugenio Mallo Camera
Diego Adrián Beas