Leman Jewelry Marca E Embalaxe de M — N Associates

O deseño Leman Jewelry Marca E Embalaxe de M — N Associates é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

Leman Jewelry Marca E Embalaxe

de M — N Associates

Cliente: Leman Jewelry Vietnam

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Leman Jewelry Marca E Embalaxe

A solución visual para a nova identidade de Leman Jewelry foi un novo sistema completo para expoñer o luxo, exquisito pero sofisticado e mínimo sentimento. O novo logotipo inspirado no proceso de traballo de Leman, o seu servizo de deseño de alta costura, ao elaborar todas as formas de diamantes que rodean un símbolo de estrela ou símbolo de chispa, creando un símbolo sofisticado e facendo tamén eco do efecto brillante do diamante. Seguidamente, todos os materiais colaterais foron producidos con detalles de alta calidade para resaltar e enriquecer a luxosidade de todos os novos elementos visuais da marca.

O Recoñecemento

Sobre o A' Design Award de Prata

Leman Jewelry Marca E Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Leman Jewelry Marca E Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Leman Jewelry Marca E Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Dimensións e Embalaxe: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Etiquetas: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Tecnoloxía de Produción: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Reto de Deseño: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Investigación: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspiración: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Duración do Proxecto: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Fluxo de Operacións: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patentes: Copyrights belong to M — N Associates, 2019.
Membros do Equipo: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Créditos das Imaxes: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh