O deseño EXP Brasil Brand O Deseño De Marca de Mateus Matos Montenegro é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

EXP Brasil Brand O Deseño De Marca

de Mateus Matos Montenegro

Cliente: EXP Brasil

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre EXP Brasil Brand O Deseño De Marca

O deseño da marca EXP Brasil vén dos principios da unidade e da colaboración da compañía. Apropiando a mestura entre tecnoloxía e deseño nos seus proxectos como na vida de oficina. Un elemento de tipografía representa a unión e a forza desta empresa. O deseño da letra X é sólido e integrado pero moi lixeiro e tecnolóxico. A marca representa a vida do estudo, con elementos nas letras, tanto no espazo positivo como negativo que unen as persoas e o deseño, individual e colectivo, sinxelo con tecnoloxía, lixeiro e robusto, profesional e persoal.

O Recoñecemento

Sobre o A' Design Award de Prata

EXP Brasil Brand O Deseño De Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que EXP Brasil Brand O Deseño De Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. EXP Brasil Brand O Deseño De Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensións e Embalaxe: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Etiquetas: Architecture, brand, logotype, engineering, contruction, design
Tecnoloxía de Produción: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Reto de Deseño: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Investigación: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiración: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Duración do Proxecto: The project started February 2018 and ended in January 2019
Fluxo de Operacións: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Membros do Equipo: Mateus Matos Montenegro