Kalitva O Catálogo De Produtos de Lana Raizen

O deseño Kalitva O Catálogo De Produtos de Lana Raizen é un estimado gañador do moi prestixioso 2019 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2019

Kalitva O Catálogo De Produtos

de Lana Raizen

Cliente: Kalitva

Gañador do A' Design Award de Bronce na Categoría Gráfico

14,245

Gañador de Premio Verificado

Verificar o Estado do Premio para #73261

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Kalitva O Catálogo De Produtos

O catálogo foi creado para o fabricante ruso de utensilios de cociña. Como resultado dunha familiarización detallada e análise comparativa de todas as coleccións, seleccionáronse as especias, herbas e verduras máis adecuadas, que complementaron o deseño do catálogo e destacaron as vantaxes de cada colección. A portada principal do catálogo está feita cun corte en forma de tixola, a través da que aparece a foto en cor da colección. As asas da tixola e as tixolas da segunda tapa están vernizadas por laca suave e imitando a cobertura real destes mangos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Kalitva O Catálogo De Produtos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Kalitva O Catálogo De Produtos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Kalitva O Catálogo De Produtos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensións e Embalaxe: Width 210 mm x Depth 9 mm x Height 250 mm
Etiquetas: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Tecnoloxía de Produción: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Reto de Deseño: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Investigación: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiración: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Duración do Proxecto: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Fluxo de Operacións: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Membros do Equipo: Lana Raizen
Créditos das Imaxes: Photographer: Sergey Fedotov, Kalitva