Xiushan Lantern Branding, Ilustración de Xuanli Pan

O deseño Xiushan Lantern Branding, Ilustración de Xuanli Pan é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Xiushan Lantern Branding, Ilustración

de Xuanli Pan

Cliente: Northeastern University of China

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Xiushan Lantern Branding, Ilustración

Xiushan Lantern é un proxecto de branding e ilustración baseado na Danza dos Farois de Xiu Shan, un patrimonio cultural inmaterial nacional do sueste de Chongqing. O deseño extrae as formas dos farois, os motivos populares, as cores tradicionais e os movementos da danza, e reinterprétaos nunha linguaxe visual moderna e sinxela. As ilustracións debúxanse con software vectorial e aplícanse a produtos culturais, incluíndo sobres vermellos impresos en papel reciclable e outros artigos feitos de acrílico. O obxectivo é achegar a cultura dos farois á vida cotiá e apoiar a súa continuidade.

O Recoñecemento

Sobre o A' Design Award de Bronce

Xiushan Lantern Branding, Ilustración gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Xiushan Lantern Branding, Ilustración sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Xiushan Lantern Branding, Ilustración satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimensións e Embalaxe: 3600 x 3600 pixels, 300dpi, RGB
Etiquetas: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Tecnoloxía de Produción: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Reto de Deseño: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Investigación: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspiración: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Duración do Proxecto: Launched in Chongqing, China in 2025.
Fluxo de Operacións: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Membros do Equipo: Pan Xuanli
Créditos das Imaxes: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.