Yuplet Branding Identidade Corporativa de Jake Wilkins

O deseño Yuplet Branding Identidade Corporativa de Jake Wilkins é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Yuplet Branding Identidade Corporativa

de Jake Wilkins

Cliente: Yuplet

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Yuplet Branding Identidade Corporativa

Yuplet Branding é unha identidade corporativa creada para un marketplace de produtos artesanais e sustentables. O sistema céntrase nun motivo de lúa crecente, aplicado de forma consistente no logotipo tipográfico personalizado, a iconografía, as ilustracións e as maquetacións. Un verde vivo marca a experiencia do comprador, mentres que un púrpura intenso guía os vendedores, ofrecendo a cada grupo de usuarios un sinal visual claro. As formas redondeadas, o contraste marcado e as pautas mobile-first, extraídas de investigacións con consumidores máis novos, estenden a identidade a través dos puntos de contacto dixitais e impresos. Os recursos dixitais preparáronse en formato vectorial.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yuplet Branding Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yuplet Branding Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yuplet Branding Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensións e Embalaxe: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Etiquetas: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tecnoloxía de Produción: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Reto de Deseño: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Investigación: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiración: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Duración do Proxecto: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Fluxo de Operacións: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Membros do Equipo: Jake Wilkins