Freistil Identidade Corporativa de Ina Oakley

O deseño Freistil Identidade Corporativa de Ina Oakley é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2025

Freistil Identidade Corporativa

de Ina Oakley

Cliente: Freistil Praxis Caspary

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Freistil Identidade Corporativa

Freistil é unha identidade corporativa creada para unha clínica de fisioterapia. A identidade abrangue medios impresos e dixitais, incluíndo tarxetas de visita, pancartas, roupa e un sitio web. O nome Freistil significa estilo libre e fai referencia aos métodos de tratamento flexibles escollidos para cada paciente. Os elementos ilustrativos conectan a artesanía tradicional con ideas modernas, mentres que un logotipo baseado en texto cun efecto de estiramento suxire movemento e apertura. A paleta de cores emprega púrpura, coral, branco roto e azul. Escolléronse papeis de calidade e materiais sostibles, e utilizáronse provedores locais sempre que foi posible.

O Recoñecemento

Sobre o A' Design Award de Bronce

Freistil Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Freistil Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Freistil Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensións e Embalaxe: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etiquetas: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tecnoloxía de Produción: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Reto de Deseño: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Investigación: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspiración: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Duración do Proxecto: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Fluxo de Operacións: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentes: buero inaoakley, 2024
Membros do Equipo: Ina Oakley and Anne-Marie Bayer
Créditos das Imaxes: Mockup Maison, Adobe Firefly and Nastasic