Grovehood Collective Identidade de Marca de Cansu Dagbagli Ferreira

O deseño Grovehood Collective Identidade de Marca de Cansu Dagbagli Ferreira é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2025

Grovehood Collective Identidade de Marca

de Cansu Dagbagli Ferreira

Cliente: Cansu Dagbagli Ferreira

Gañador do A' Design Award de Prata na Categoría Gráfico

56,036

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Cores

O Deseño

Sobre Grovehood Collective Identidade de Marca

Grovehood Collective asóciase con granxas boutique respectuosas co medio ambiente para crear unha marca transparente de aceite de oliva virxe extra nos Países Baixos. A identidade visual equilibra tradición e modernidade, enfatizando a autenticidade e a trazabilidade. Unha etiqueta de inspiración vintage con detalles de corte personalizado e tipografía refinada reflicte a mestría artesanal e mostra todos os detalles da orixe da oliva. O símbolo da oliva con órbitas honra a dedicación das granxas familiares cuxo mundo xira arredor desta froita, mentres que unha paleta de cores terrosas destaca a orixe natural do produto, formando un sistema de envase cohesivo.

O Recoñecemento

Sobre o A' Design Award de Prata

Grovehood Collective Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Grovehood Collective Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Grovehood Collective Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensións e Embalaxe: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Etiquetas: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Tecnoloxía de Produción: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Reto de Deseño: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Investigación: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiración: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Duración do Proxecto: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Fluxo de Operacións: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.