O deseño Texture Maker Renovación de Marca de Texture Maker Enterprise Co. Ltd. é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.
PrataGráfico· 2025
Texture Maker Renovación de Marca
de Texture Maker Enterprise Co. Ltd.
Cliente: Texture Maker Enterprise Co., Ltd.
Gañador do A' Design Award de Prata na Categoría Gráfico
Gañador de Premio Verificado
Verificar o Estado do Premio para #165552O Deseño
Sobre Texture Maker Renovación de Marca
Texture Maker, posicionada como experta en deseño de texturas alimentarias, redefiniu a súa estratexia e identidade de marca para apoiar a expansión global. Baseado na ciencia alimentaria e a pericia en deseño, o novo sistema reflicte a misión de crear produtos destacados cos clientes. A través de meses de discusións en profundidade con equipos externos de branding, destaca a capacidade de liderar tendencias, ofrecer solucións diversas e crear produtos que inspiren experiencias culinarias deliciosas e sorprendentes en todo o mundo.
O Recoñecemento
Sobre o A' Design Award de Prata
Texture Maker Renovación de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Texture Maker Renovación de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Texture Maker Renovación de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Etiquetas
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Tecnoloxía de Produción
- Adobe Creative Suite, Co-create Workshop
- Reto de Deseño
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Investigación
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiración
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Duración do Proxecto
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Fluxo de Operacións
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Membros do Equipo
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Créditos das Imaxes
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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