Giao Hang Tiet Kiem Deseño de Marca de M-N Associates

O deseño Giao Hang Tiet Kiem Deseño de Marca de M-N Associates é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Giao Hang Tiet Kiem Deseño de Marca

de M-N Associates

Cliente: M — N Associates

Gañador do A' Design Award de Prata na Categoría Gráfico

115,625

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Cores

O Deseño

Sobre Giao Hang Tiet Kiem Deseño de Marca

A transformación do deseño de marca de Giao Hang Tiet Kiem (GHTK) representa autenticamente o tráfico e a cultura vietnamita. Inspirado nas rodas das motocicletas e nos mapas de ruelas, o logotipo rediseñado e a icona Confident Smile transmiten alegría e seguridade mediante a integración dixital. A tipografía animada reflicte a enerxía dinámica das paisaxes urbanas de Vietnam, co obxectivo de resonar cos públicos locais na era dixital. Este enfoque innovador equilibra o patrimonio coa modernización, capturando a esencia da vibrante vida urbana de Vietnam.

O Recoñecemento

Sobre o A' Design Award de Prata

Giao Hang Tiet Kiem Deseño de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Giao Hang Tiet Kiem Deseño de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Giao Hang Tiet Kiem Deseño de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensións e Embalaxe: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Etiquetas: branding, logistic, dynamic, vietnam, green, digital
Tecnoloxía de Produción: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Reto de Deseño: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Investigación: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiración: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Duración do Proxecto: The project was done within 6 months and was launched officially February 2024
Fluxo de Operacións: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Membros do Equipo: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh