Seawool Proxecto de Marca de Chungsheng Chen and Eddie Wang

O deseño Seawool Proxecto de Marca de Chungsheng Chen and Eddie Wang é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2024

Seawool Proxecto de Marca

de Chungsheng Chen and Eddie Wang

Cliente: Tainan University of Technology/Product Design Deparment

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Seawool Proxecto de Marca

A marca que combina moda e sustentabilidade, integrando conchas de ostra recicladas con técnicas profesionais e estilo na vida cotiá. O logotipo, presentado en maiúsculas, simboliza un espírito de innovación continua e a dobre letra o representa a sustentabilidade circular, significando renovación perpetua. O diseño xeral desprende elegancia, representando unha busca da moda e da calidade. A tipografía estándar integra elementos de ondas e movemento ascendente, mostra o seu respecto pola natureza e o progreso continuo. A marca é vibrante, innovadora e líder tanto nas tendencias de moda como nas ambientais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Seawool Proxecto de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Seawool Proxecto de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Seawool Proxecto de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensións e Embalaxe: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Etiquetas: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Tecnoloxía de Produción: The Branding project all done in Adobe Illustrator and Photoshop software.
Reto de Deseño: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Investigación: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiración: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Duración do Proxecto: The Branding project commenced in Sept.2022 and concluded in May,2023.
Fluxo de Operacións: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patentes: Trademark: Creative Tech Textile Co., Ltd.
Membros do Equipo: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Créditos das Imaxes: All images copyright: Acdesign Associates International Co.,Ltd.