Summer Palace Tour Deseño de Marca de YeZhang

O deseño Summer Palace Tour Deseño de Marca de YeZhang é un estimado gañador do moi prestixioso 2024 A' Design Award de Ouro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

OuroGráfico· 2024

Summer Palace Tour Deseño de Marca

de YeZhang

Cliente: Beijing Jiaotong University

Gañador do A' Design Award de Ouro na Categoría Gráfico

244,004

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O Deseño

Sobre Summer Palace Tour Deseño de Marca

Summer Palace Tour é un deseño de marca creado para unha visita conmemorativa do aniversario do Palacio de Verán de Pequín. Tres grandes conxuntos arquitectónicos están ilustrados nun estilo 2.5D, abranguendo máis de 20 edificios tradicionais chineses, en negro, vermello e verde. O deseño aplícase a materiais de publicidade, artigos de oficina e recordos, impresos en papel de arte estucado e papel kraft con serigrafía e estampación en dourado. Unha caixa de papel kraft contén dous carteis, catro chaveiros, cinta adhesiva, un sobre e un caderno. Os visitantes poden levar na man o patrimonio do xardín.

O Recoñecemento

Sobre o A' Design Award de Ouro

Summer Palace Tour Deseño de Marca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Summer Palace Tour Deseño de Marca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Summer Palace Tour Deseño de Marca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensións e Embalaxe: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Etiquetas: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Tecnoloxía de Produción: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Reto de Deseño: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Investigación: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiración: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Duración do Proxecto: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Fluxo de Operacións: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentes: This work is all original images not copyrighted.
Membros do Equipo: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Créditos das Imaxes: This work is all original images not copyrighted.