Heu 70th Anniversary Logotipo e Sistema de Identidade Visual de Li Tiebin

O deseño Heu 70th Anniversary Logotipo e Sistema de Identidade Visual de Li Tiebin é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Heu 70th Anniversary Logotipo e Sistema de Identidade Visual

de Li Tiebin

Cliente: Harbin Engineering University

Gañador do A' Design Award de Prata na Categoría Gráfico

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O Deseño

Sobre Heu 70th Anniversary Logotipo e Sistema de Identidade Visual

Este deseño mostra con éxito a historia de 70 anos de desenvolvemento da escola. Mediante o estudo de datos e a investigación do campus, emprega de forma innovadora o método de uso de tótems para expresar a liña argumental da narrativa. Integra elementos da cultura histórica da escola e da tecnoloxía de investigación científica. As imaxes son simplificadas en símbolos e reorganizadas para transmitir a mensaxe. Combinado con liñas onduladas, forma un solemne logotipo do 70, mellorando a lexibilidade na comunicación do deseño. Presenta ao mundo o encanto único e os logros destacados da escola.

O Recoñecemento

Sobre o A' Design Award de Prata

Heu 70th Anniversary Logotipo e Sistema de Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Heu 70th Anniversary Logotipo e Sistema de Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Heu 70th Anniversary Logotipo e Sistema de Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensións e Embalaxe: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Etiquetas: Logo, Visual Identity, Brand, Anniversary Celebration, University
Tecnoloxía de Produción: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Reto de Deseño: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Investigación: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiración: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Duración do Proxecto: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Fluxo de Operacións: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Membros do Equipo: Li Tiebin
Créditos das Imaxes: Li Tiebin, 2022.