Nu Us Supplement Identidade Visual de Salvita Bingelyte

O deseño Nu Us Supplement Identidade Visual de Salvita Bingelyte é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Nu Us Supplement Identidade Visual

de Salvita Bingelyte

Cliente: Salvita Design

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Nu Us Supplement Identidade Visual

Nu Us é unha identidade visual para unha marca de suplementos vitamínicos. O logotipo combina catro letras maiúsculas nunha única imaxe cohesionada. As letras utilizan unha tipografía fina e uniforme, con bordos afiados e un espazamento consistente, o que mantén a marca clara e fácil de ler. O suplemento véndese en cápsulas de día e de noite. As cápsulas da mañá colócanse nun frasco branco e as da noite nun frasco negro. Formas sinxelas de sol e lúa en amarelo brillante marcan a diferenza. O deseño minimalista aplícase ás etiquetas, tarxetas de visita e bolsas de compra.

O Recoñecemento

Sobre o A' Design Award de Ferro

Nu Us Supplement Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Nu Us Supplement Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Nu Us Supplement Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensións e Embalaxe: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Etiquetas: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Tecnoloxía de Produción: Screen printing
Reto de Deseño: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Investigación: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiración: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Duración do Proxecto: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Fluxo de Operacións: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.