Cycling for a Better Future Deseño de Comunicación Visual de Chris Chung, Chien Chun Feng and Chun Yu

O deseño Cycling for a Better Future Deseño de Comunicación Visual de Chris Chung, Chien Chun Feng and Chun Yu é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2024

Cycling for a Better Future Deseño de Comunicación Visual

de Chris Chung, Chien Chun Feng and Chun Yu

Cliente: Giant Group

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Cycling for a Better Future Deseño de Comunicación Visual

Cycling for a Better Future é un deseño de comunicación visual creado para a estratexia ambiental, social e de gobernanza do Giant Group. A estratexia reúne un amplo abano de esforzos de sustentabilidade en tres pilares que abarcan a acción climática, a circularidade e a inclusión social. Cores en degradado audaces e formas circulares simples inspiradas nas rodas de bicicleta conforman a linguaxe visual. O deseño aplícase a páxinas web, directrices de identidade visual, un folleto de marca, infografías e imaxes para redes sociais. O obxectivo é lograr unha comunicación clara con públicos diversos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Cycling for a Better Future Deseño de Comunicación Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Cycling for a Better Future Deseño de Comunicación Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Cycling for a Better Future Deseño de Comunicación Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimensións e Embalaxe: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Etiquetas: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Tecnoloxía de Produción: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Reto de Deseño: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Investigación: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inspiración: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Duración do Proxecto: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Fluxo de Operacións: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patentes: Copyrights belong to Giant Group, 2023.
Membros do Equipo: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Créditos das Imaxes: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.