Mei Tao Wan Identidade Corporativa de Chen Zilong

O deseño Mei Tao Wan Identidade Corporativa de Chen Zilong é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2023

Mei Tao Wan Identidade Corporativa

de Chen Zilong

Cliente: Communication University of Zhejiang

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Mei Tao Wan Identidade Corporativa

Mei Tao Wan é unha identidade corporativa creada para un parque de industrias culturais e creativas en Foshan, provincia de Guangdong. O logotipo baséase na letra M, inicial da palabra beleza, e na arquitectura escalonada do parque. Unha forma alongada evoca as cheminés de cerámica da industria oleira local. A forma de casa representa un espazo artístico aberto e internacional. A estrutura superposta fai referencia á reunión de talento. A identidade aplícase a tarxetas de visita, bolsas de tea e carteis, preparados por ordenador e impresos para o seu uso.

O Recoñecemento

Sobre o A' Design Award de Bronce

Mei Tao Wan Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mei Tao Wan Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mei Tao Wan Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensións e Embalaxe: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Etiquetas: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Tecnoloxía de Produción: It is designed and produced by computer and printed by the enterprise.
Reto de Deseño: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Investigación: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiración: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Duración do Proxecto: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Fluxo de Operacións: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Créditos das Imaxes: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang