Ggaedok Marca para Material Complementario de Estudo de Miraen Design Team

O deseño Ggaedok Marca para Material Complementario de Estudo de Miraen Design Team é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Educación, Material Didáctico e Contido Formativo.

PrataEducación· 2023

Ggaedok Marca para Material Complementario de Estudo

de Miraen Design Team

Cliente: Mirae-N

Gañador do A' Design Award de Prata na Categoría Educación

616,219

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Cores

O Deseño

Sobre Ggaedok Marca para Material Complementario de Estudo

Ggaedok é unha identidade de marca para unha serie de materiais complementarios de estudo da lingua coreana. O nome Ggaedok é un acrónimo da frase coreana Ggaewooja Dokhaeryuk, que fai referencia a espertar a confianza e a comprensión lectora. O logotipo combina o nome con comiñas, elixidas porque a súa forma se asemella ás consoantes e vogais coreanas. Láminas de cor en cores Pantone seleccionadas destacan partes das comiñas, e un acabado mate aumenta a súa visibilidade. Os personaxes impresos no libro de vocabulario e no libro de comprensión lectora engaden interese para os estudantes.

O Recoñecemento

Sobre o A' Design Award de Prata

Ggaedok Marca para Material Complementario de Estudo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Ggaedok Marca para Material Complementario de Estudo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Ggaedok Marca para Material Complementario de Estudo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensións e Embalaxe: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Etiquetas: Education, Print, Design, Branding
Tecnoloxía de Produción: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Reto de Deseño: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Investigación: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiración: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Duración do Proxecto: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Fluxo de Operacións: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Membros do Equipo: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works