Oil Street Art Space Identidade Visual de Kimhung Choi and Thomas Siu

O deseño Oil Street Art Space Identidade Visual de Kimhung Choi and Thomas Siu é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2023

Oil Street Art Space Identidade Visual

de Kimhung Choi and Thomas Siu

Cliente: Kimhung Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Oil Street Art Space Identidade Visual

Oi é a identidade visual do Oil Street Art Space, un espazo público de lecer e cultura en Hong Kong. O lugar ocupa o antigo clube social dun club náutico e inclúe un edificio histórico de Grao II en ladrillo vermello con teito de tella, ademais dunha área exterior de máis de 3000 metros cadrados. O nome substitúe a letra L por un signo de exclamación, que chama a atención e sinala a localización. A forma do logotipo representa o acto de berrar en voz alta. O verde é a cor identitaria, suxerindo un oasis para as artes dentro da cidade. A identidade aplícase a gráficos ambientais e a materiais impresos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Oil Street Art Space Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Oil Street Art Space Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Oil Street Art Space Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensións e Embalaxe: Various dimensions according to the visual identity application from buntings to pinned badges
Etiquetas: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Tecnoloxía de Produción: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Investigación: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiración: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Duración do Proxecto: May 2022, The Hong Kong SAR
Fluxo de Operacións: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Membros do Equipo: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu